Where is the best place to advertise?
Most business owners decide to advertise when they want to or have to make more money and usually when they need results fast. Unfortunately effective advertising isn’t always fast. I know you didn’t want to hear that.
Here’s another annoying fact. Your advertising messages are mostly seen by people who already like you. Humans have this crazy defense mechanism that allows us to function throughout a day without loosing our minds completely. The statistics show that we are exposed to anywhere from 2000-5000 advertisement messages a day.
Here’s where I’m going with this. If you have ever purchased a vehicle that you thought was unique? Maybe the car dealer even convinced you that there were only a limited number of this color manufactured. You even admit that you had never seen this color before on this vehicle. You make the purchase and drive down the road, now you see where this is going. You never saw that color or that vehicle because you never cared before, not because they weren’t around.
You only see what you have already seen. So, where is the best place to advertise? Well, I guess ask yourself, how effective I want to be?
The phrase ‘preaching to the choir’ refers to the ‘futile’ task of trying to convince a group of people who have not only already been convinced, but they’re standing right there with you. Maybe, when it comes to advertising your business the ‘choir’ is a good place to start.
You will have to spend far less energy convincing the convinced then trying to infiltrate the 3000-5000 messages of those who have never seen you before. The question then becomes what is the best way to inform instead of trying to come up with ways to invade with your message?
