We also have a method of undertaking such a task – however it’s top secret, because all of our competition out their might find out how we are helping our clients and want to to a better job of helping theirs. I guess that’s not all bad…

IDEA

- we are assuming you already have one otherwise you don’t need us yet.

Many people don’t know what to do after the initial thought. That revelation of what was going to change the face of consumers and be a household word, after that night sitting around the table with your friends and sharing you latest idea way too late at night.

We help you translate that idea. What can it look like?

TRANSLATION

- that great thing buried inside your head that you can see, but no one else can.

Now the arduous task is to somehow extract that great idea and bring it into focus so that it can be shared with more than just you. This process is sometimes referred to ‘branding’ and is usually started with a ‘ logo’ which is integrated into the material which will identify a company, product or service.

STRATEGY

- now that the ideas out, it’s time to make it work.

This is where we help you answer the question, ‘Now What?’ The best way to achieve the results you desire is to plan for them. Success very seldom happens by accident and the expansion of your company, product or service when left up to itself may create a result that you don’t want.

We practice and teach a system of marketing that may be considered unconventional or even unheard of. Once your direction is clear we get down to the task of helping you determine what you smallest market is – what? That’s right, your smallest market. We want to help you build your marketing strategy like you would build a fire. When you have limited resources, few dollars and require quantifiable results you need a marketing strategy that will work for you and keep working for your afterwards.

This strategy is called Pyromarketing and involves four steps:

These people have the lowest ignition temperature relative to your product. The slightest heat from your marketing causes them to light and burn hot. This is the only group whose ignition temperature is within reach of traditional advertising.

2. Touch it with the match

Let people experience your product or service. If you want prospects to laugh, don’t tell them you’re funny, tell them a joke. Experience is hotter than advertising and can ignite even the mildly interested.

3. Fan the flames

This means equipping your customers to spread your message more effectively through word-of-mouth. Personal influence is hotter than advertising or experience and the only way to convert the apathetic masses. Reach them by leveraging the power of passionate customer evangelists.

4. Save the coals

Keep a record of the people you find with your marketing so that each new campaign builds equity you can tap into in the future. The most likely to return are customers who have been deeply satisfied with your product or service.