In Resources, Stories by Jared

This years resolution was to finish the revolution. We have been at the helm here for 5 years this May and have strived to create a space that is both collaborative and creative that not only enhances our work environment but the experience of our clients with our services.

We officially changed our name just over a year ago from Martin Weiss Design, which had been a staple in the area for over 25 years. We are approaching the businesses 30 year anniversary and our 5 year anniversary this year and are excited about the growth we have seen.

Welcome to Fluid Audience – the renovation.

This is the main reception area at our Grande Prairie office. We believe strongly in presentation – we help companies put their best foot forward and feel we should expect no less of ourselves. Achieving this has been a process from which we have significantly learned along the way.

Streamlining our workflow has not only allowed us to be more competitive as a business, but allowed us to serve our clients with greater efficiency and effectiveness.

The collaboration stage of any project is crucial. The process of achieving consensus of direction and design elements, understanding the directives of each project and meeting the clients needs in a way that allows them to actually be part of the process is ultimate goal.

The creative process can better happen with the right tools. Understanding products, materials and production gives us the ability to design for function so that after we spend the time and energy we have a knowledge of whether or not the idea will work in the end.

Our print room contains a full color digital print and finisher, wide format full color photo quality HP that allows us to print on everything from canvas to adhesive vinyl. We service our construction and drafting clients with our wide format blueprint duplicator which we can print up to 36in. wide. Our facility gives us the ability to process most jobs in-house giving our clients access to short run printing with relatively short turn-around times and exceptional quality.

The commercial sign portion of our business has been one area that has grown significantly in the past several years. We have a full shop (not all of which is shown here) and have worked on many projects both large and small.

We can laminate up to 41in wide which gives us the ability to laminate maps, menus, brochures, business cards or whatever the project requires.

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Here’s the new efficient workspace in action – fast action!

We have strived to create open spaces in our work areas, which gives us the flexibility that is required in our field. We continue to grow in our knowledge and experience and have taken on several ‘stretching’ projects over the years. We feel that our growth also needs to be ‘fluid’ – change is¬†inevitable, the choice we have is whether we will lead it or resist it.

Welcome to our evolution. I am convinced it will not stop.