View Post

Where Should I Advertise?

In Communicate by Jared0 Comments

Where is the best place to advertise? Most business owners decide to advertise when they want to or have to make more money and usually when they need results fast. Unfortunately effective advertising isn’t always fast. I know you didn’t want to hear that. Here’s another annoying fact. Your advertising messages are mostly seen by people who already like you. …

View Post

There’s Got to Be a Better Way

In Communicate by Jared0 Comments

‘There’s got to be a better way of doing this’ is probably the phrase I am known the most for, whether I am shopping with my family, looking for solutions at work or with a client to improve their business. I was shopping the other day with my family in a chain children’s clothing store and was struck by how …

View Post

Resistance

In Communicate by admin0 Comments

The human brain naturally resists advertising messages. We are so bombarded with messages daily that our mind will only compute messages that we already care about. In other words, the only advertising that works on us is advertising by companies, products or services that we already like, use or are positively aware of. With this backdrop, how does any company …

View Post

Impact

In Communicate by admin0 Comments

So you want your marketing to have an impact? There seems to be a trend in low budget marketing – be obnoxious as you possibly can. If you can prove yourself to be completely crazy it may gain you a ‘viral’ audience on YouTube and increase your global exposure. The misconception is that it’s a good thing. The illogical conclusion is that it will help the bottom line of your business.