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In Inspiration by adminLeave a Comment

If there’s a dominant theme lately in my life it’s ‘Simplify’ We are continually surrounded by so many options that I think we are crossing the threshold of what is good, especially when there are so many options of the same thing. From trying to choose a mobile phone contract to an electronic device, from buying groceries to clothes there …

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Bad Makes Good Things Good?

In Communicate, Create by JaredLeave a Comment

Winter is here in full force where we live, the snow is falling even more than most years in recent memory. Any yard mess or half completed projects or even potholes are covered up in an every expanding sea of drifting white waves – like everything was frozen in time. It feels like we haven’t seen the sun in weeks …

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Advertising to a Fragmented Market

In Communicate, Resources by JaredLeave a Comment

If you haven’t noticed by now there is an ever increasing fragmentation in the marketplace. Single audiences rarely exist anymore and marketing your business, product or service has become increasingly difficult. Traditional marketing tempts you to use a wider ‘spray’ of your message but only serves up a diluted form or your message and by the time it reaches a …

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Annoying: What Lengths Will You Go To?

In Communicate by JaredLeave a Comment

What lengths will you go to? I had an MLM (multi-level-marketing) gentleman visit me the other day which reminded me of a time I was tricked into sitting through a presentations and had to almost laugh out-loud as they told the audience that this method of generating a residual income was “recession-proof” and tried to sign us up to spend …