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Making Things Better

In Collaborate, Communicate, Create by JaredLeave a Comment

Creativity is a gift, it should be given. Making things better is a responsibility that should be taken. Occupational creativity (design) comes with a high level of responsibility to giving of yourself to make things better, more attractive and more appealing without sacrificing yourself and your convictions. I guess that’s life, because we are all, by nature, creative. Don’t be …

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Where Should I Advertise?

In Communicate by JaredLeave a Comment

Where is the best place to advertise? Most business owners decide to advertise when they want to or have to make more money and usually when they need results fast. Unfortunately effective advertising isn’t always fast. I know you didn’t want to hear that. Here’s another annoying fact. Your advertising messages are mostly seen by people who already like you. …

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There’s Got to Be a Better Way

In Communicate by JaredLeave a Comment

‘There’s got to be a better way of doing this’ is probably the phrase I am known the most for, whether I am shopping with my family, looking for solutions at work or with a client to improve their business. I was shopping the other day with my family in a chain children’s clothing store and was struck by how …

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Resistance

In Communicate by adminLeave a Comment

The human brain naturally resists advertising messages. We are so bombarded with messages daily that our mind will only compute messages that we already care about. In other words, the only advertising that works on us is advertising by companies, products or services that we already like, use or are positively aware of. With this backdrop, how does any company …