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Change

In Communicate, Inspiration, Resources by Jared0 Comments

iOS7 for iPhone was released recently and I find reaction a humorous¬†expos√© on people. We all prefer change if we initiate it but there is a large portion of the population that resists change entirely. You may have heard it said before that there are only two reasons that people will accept change and I have seen it time and …

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Bad Makes Good Things Good?

In Communicate, Create by Jared0 Comments

Winter is here in full force where we live, the snow is falling even more than most years in recent memory. Any yard mess or half completed projects or even potholes are covered up in an every expanding sea of drifting white waves – like everything was frozen in time. It feels like we haven’t seen the sun in weeks …

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Advertising to a Fragmented Market

In Communicate, Resources by Jared0 Comments

If you haven’t noticed by now there is an ever increasing fragmentation in the marketplace. Single audiences rarely exist anymore and marketing your business, product or service has become increasingly difficult. Traditional marketing tempts you to use a wider ‘spray’ of your message but only serves up a diluted form or your message and by the time it reaches a …

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Annoying: What Lengths Will You Go To?

In Communicate by Jared0 Comments

What lengths will you go to? I had an MLM (multi-level-marketing) gentleman visit me the other day which reminded me of a time I was tricked into sitting through a presentations and had to almost laugh out-loud as they told the audience that this method of generating a residual income was “recession-proof” and tried to sign us up to spend …

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“Good” Advertising

In Communicate, Resources by admin0 Comments

I have a dilemma. We are an advertising agency and are commissioned to help motivate people to buy ‘stuff.’ We work for clients that need to sell their products and services so that they can live and grow their business. But, this is the dilema. The over-consumption of ‘stuff’ has led us into all kinds of problems: environmentally, socially, relationally, …